Do you trust social media influencers? | The Tylt

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Do you trust social media influencers?
#InfluencersMatter
#InfluencersMatter
#InfluencersMislead
#InfluencersMislead

Once upon a time, the idea of being a social media influencer seemed like a cushy gig and the perfect marketing opportunity for brands. There was a period when influencers were trusted, but now a shift is happening. Followers are getting hip to the fact that their favorite influencer is less like "a friend" and more of a walking billboard. And brands are realizing a large following may not equal sales. Is the social media influencer age coming to a halt?

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Do you trust social media influencers?
#InfluencersMatter
#InfluencersMislead
#InfluencersMatter

With the right allure and audience, social media influencers can help elevate brands and even themselves. The clothing giant known as Fashion Nova blew up with the help of top influencers, like model Amber Rose and Kylie Jenner. According to Ifluenz, marketers saw about eleven times as much of a return on investment when using digital influencers than when using traditional marketing techniques. 

#InfluencersMatter
#InfluencersMislead

Twitter was left confused when popular influencer Arii, who has over 2 million followers, failed to sell 36 T-shirts. The influencer was expected to sell the shirts in order to start her own clothing line. Commenters on Twitter predict this is the beginning to the end of the influencer era.  

#InfluencersMislead
VOTE NOW
Entertainment
Do you trust social media influencers?
#InfluencersMatter
#InfluencersMatter
#InfluencersMislead
#InfluencersMislead