Do you trust social media influencers? | The Tylt
Once upon a time, the idea of being a social media influencer seemed like a cushy gig and the perfect marketing opportunity for brands. There was a period when influencers were trusted, but now a shift is happening. Followers are getting hip to the fact that their favorite influencer is less like "a friend" and more of a walking billboard. And brands are realizing a large following may not equal sales. Is the social media influencer age coming to a halt?
Do you trust social media influencers?